Paid SEO tools are software or online platforms that help businesses and individuals optimize their websites and online content for search engines. These tools typically offer a wide range of features, including keyword research, website analysis, and competitor analysis, to help users improve their search engine rankings and drive more traffic to their websites.
While there are many free SEO tools available, paid tools often offer more advanced features and more detailed data and analysis. Some businesses and individuals choose to use a combination of both paid and free tools to get a comprehensive view of their SEO efforts, but today we'll be looking at the best paid SEO tools in use by NZ agencies and internet marketers.
List of the Best Paid SEO Tools
Ahrefs is an SEO tool that enables users to increase their website traffic by boosting their visibility in search engine results.
Users can also use the tool to learn more about their competitors and niche. This will allow them to attract the right traffic to their website and climb the search ranks.
Tools included with the software cover a range of SEO functions such as analysis of competitors, research of relevant keywords, content and backlinks, tracking of current rankings, and monitoring of niche including alerts for backlink wins and losses.
With 24-hour customer support, access to experts via a supportive Facebook group, and relevant learning tutorials, users are equipped with the means to create invaluable gains in website traffic and insights to boost their business.
A free 7-day trial is available for $7 and gives access to the full range of features of the selected plan.
Paid plans start at $99 for the Lite plan and feature limits increase the higher the cost of the plan. The Standard plan costs $179, the Advanced $399 and the Agency $999.
Features that increase per plan include number of users, projects, keywords able to be tracked, backlink and ranking index exports of rows per report and month, domains and URLS per day, positions of keywords, competitor pages and domains, as well as the limit of pages able to be crawled per month.
I’ve been using Ahrefs for over 8 years and I just can’t see myself running our online business without it at this point. - Gael Breton, Co-founder at AuthorityHacker
Semrush is a marketing tool that offers solutions for every business.
Whether your business need is to increase sales, expansion of a database, reports on market trends in your niche, or create a strategy for social media, users will find the tools to meet their needs in the Semrush toolkit.
These marketing tools include those to assist SEO, public relations, content creation, market research, social media and paid traffic.
These will increase organic website traffic, provide insights and analysis of business operations and competitors, and increase business reach across social media platforms.
Ultimately, businesses can expect to grow and flourish as a result of a heightened presence online.
A 7-day free trial is available with paid plans starting at $99.95 per month on a monthly subscription for the Pro Plan or $83.28 per month on an annual subscription.
The Guru plan is $199.95 per month on a monthly plan or $166.62 per month when billed annually. The Business plan is $399.95 per month on a monthly plan or $333.28 per month on an annual plan.
Feature limits increase by plan price. These features include number of projects, report results, reports allowed each day, monthly updates on keyword metrics, ability to list products and retrieve older data, and more.
Add-ons are available for purchase and include competitive intelligence which is priced per user at $167 a month for the Pro and Guru plans and $67 a month for the Business plan.
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Majestic is an SEO marketing tool that was established in 2004. It allows users to create SEO backlink plans using the large database of information in order to increase website traffic and climb up the search ranks.
With a database containing information from the past 5 years and an up-to-date index of covering the last 120 days, users are guaranteed to be accessing a current and complete profile of backlink.
The quantity of data and data points available is immense and able to be extracted easily, which makes integration with any current tools simple and stress free.
Through API, datasets allow the creation of apps that will save time and effort. Users have control over their API security through use of tools that allow for the generation, management and removal of numerous API keys.
It is free to sign up and new customers subscribed to the Lite and Pro plans are offered a 7-day money back guarantee to ensure the software is the right fit for their needs.
The Lite plan costs $49.99 USD a month on a monthly plan or $41.67 USD a month on an annual subscription (billed annually).
The Pro plan costs $99.99 USD a month on a monthly plan or $83.33 USD a month on an annual subscription (billed annually).
The API plan costs $399.99 USD a month on a monthly plan or $333.33 USD a month on an annual subscription (billed annually).
Surfer SEO is an SEO marketing tool that uses reliable datasets to lead business decisions and increase search rankings and website traffic.
This style of SEO that is driven by data eliminates the need for manual evaluation of competitors and gets rid of any potential for human error.
It is also a lot faster than manual analysis and enables users to see how top-ranking web pages achieve their high performance and utilise that information to beat them at their own game.
With analysis of numerous factors that may have an effect on search results for certain keywords,
Surfer is ahead of the pack with its reverse engineering that enables them to bring users the information they need to increase their rankings. This feature is known as SERP analysis.
Other features include content editing, keyword surfer and keyword research that supply users with ways to jazz up their content as well as giving a list of similar keywords with detailed analysis and customer insights.
There are 3 paid pricing plans available with the ability to save 20% when subscribing on an annual plan. There is a free 7-day trial. The Basic plan costs $59 a month or $590 a year. The Pro plan costs $99 a month or $990 a year.
The Business plan costs $199 a month or $1990 a year. Feature limits increase with each payment tier and include content editing, analysis of SERP, visibility and backlinks, research of keywords, and analysis of NLP.
Surfer is the perfect balance between ease of use and depth of data. They understand SEO and make optimizing for your queries accessible to the masses. - Matthew Woodward Director at matthewwoodward.co.uk
Moz initially began as a consulting company in 2004 and switched to developing SEO marketing software in 2008.
Their tools simplify SEO, marketing of content and building links in order to promote the visibility of websites in search results to boost traffic and sales.
With analysis of backlinks using a superb index, site auditing, tracking of keyword rankings, and research of keywords including analysis of SERP, users are equipped with the tools they need to achieve success via online marketing.
Competitors are able to be researched and numerous keywords explored and targeted in order to give users a competitive edge.
This is further achieved by user access to metrics that include difficulty scores of keywords, scores of spam, and authority of pages and domains.
A free trial of Moz Pro is available for 30 days. Paid plans start at $99 a month for the standard plan or $79 a month on a yearly subscription that provides the basics of SEO.
The medium plan costs $179 a month for the standard plan or $143 a month on a yearly subscription and is a great starting place with good limits. The large plan costs $249 a month for the standard plan or $199 a month on a yearly subscription and is perfect for larger businesses.
The premium plan costs $599 a month for the standard plan or $479 a month on a yearly subscription and is suitable for businesses with a strong SEO focus.
What are the most popular free alterative SEO tools?
There are many free SEO keyword tracking tools available that can help businesses and individuals track the performance of specific keywords and phrases on search engines. Here are five popular free keyword tracking tools:
Google Search Console: This is a free tool provided by Google that allows users to track the performance of specific keywords on Google search. It provides data on the number of impressions, clicks, and average position for each keyword.
Ubersuggest: This is a free keyword research tool that provides data on the search volume and competitiveness of specific keywords. It also shows the estimated cost per click for each keyword, based on advertising data.
Keywords Everywhere: This is a free browser extension that provides data on the search volume and cost per click of specific keywords. It also shows related keywords and long-tail variations.
Answer the Public: This is a free tool that shows a visual representation of the questions and queries related to a specific keyword. It can be useful for identifying long-tail keywords and for generating content ideas.
Google Trends: This is a free tool provided by Google that shows the popularity of specific keywords over time. It can be useful for identifying trends and for comparing the performance of multiple keywords.